Privacy Policy

PRIVACY POLICY

PURELONAVI

1. WHO WE ARE

This Privacy Policy explains how PURELONAVI collects, uses and protects your personal data when you visit our website or buy from us.

The data controller responsible for your personal data is:

TRENDZZ LTD, trading as PURELONAVI
Company number 16318239, registered in England and Wales
Office 338, 85 Dunstall Hill
Wolverhampton, WV6 0SR
United Kingdom

Email: info@purelonavi.com
Phone: +44 7529 742845

We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. THE DATA WE COLLECT

2.1 Information you give us

Account and order details, such as your name, delivery and billing address, email address and phone number.

Payment details, such as your billing information. Card payments are processed securely by our payment providers, and we never see or store your full card number.

Communications, such as emails and messages you send to us, including questions about orders or returns.

Other information you choose to share, for example when you sign up to our newsletter, complete a form or take part in a survey.

2.2 Information we collect automatically

Device and usage information, such as your IP address, browser type, device information, the pages you view and the time and date of your visit.

Transaction information, such as what you bought, when you bought it and how much you paid.

Approximate location, based on your IP address.

2.3 Information we receive from others

Service providers who help us with payments, delivery, website hosting, analytics and customer support may share information with us about you.

If you interact with us on social media, we may receive certain information about that interaction from the platform.

3. HOW AND WHY WE USE YOUR DATA

We only use your personal data when the law allows us to. We rely on the following legal bases:

Contract: when we need your data to process your order, deliver it and handle returns or refunds.

Legitimate interests: when we have a genuine business reason that is not outweighed by your rights, such as improving our website, preventing fraud and keeping our records.

Legal obligation: when we must keep or share data to meet our legal duties, such as tax and accounting requirements.

Consent: when you have agreed to it, such as receiving marketing emails or allowing non essential cookies. You can withdraw your consent at any time.

We use your data to:

Process and deliver your orders and keep you updated about them.
Respond to your questions and provide customer support.
Handle returns, refunds and exchanges.
Send you marketing emails, where you have agreed to receive them.
Improve our website, products and shopping experience.
Protect our business and customers against fraud and misuse.
Meet our legal, tax and accounting obligations.

4. WHO WE SHARE YOUR DATA WITH

We never sell your personal data. We only share it with trusted third parties where needed to run our business, including:

Payment providers, to process your payments securely.
Delivery companies, to deliver your orders.
Our website and e commerce platform provider, to host our store and process orders.
Email and marketing tools, to send order updates and, with your consent, newsletters.
Analytics providers, to help us understand how our website is used.
Professional advisers, such as accountants and legal advisers.
Authorities, where we are required to by law.

All third parties we work with are required to keep your data secure and to use it only for the purposes we have agreed.

If our business is sold or merged with another company, your data may be transferred to the new owner, who will continue to protect it in line with this policy.

5. COOKIES

Our website uses cookies and similar technologies to make the site work properly, remember your basket and understand how visitors use the site. Non essential cookies, such as those used for analytics and advertising, are only set with your consent. You can change your cookie preferences at any time through the cookie banner or your browser settings.

6. YOUR CHOICES

Cookies: most browsers let you block or delete cookies.

Marketing: you can unsubscribe from our emails at any time by clicking the link at the bottom of any marketing email or by contacting us.

Targeted advertising: you can learn more about managing interest based ads at youronlinechoices.com.

7. YOUR RIGHTS

Under UK data protection law, you have the right to:

Access the personal data we hold about you.
Ask us to correct data that is wrong or incomplete.
Ask us to delete your data.
Ask us to restrict how we use your data.
Object to us using your data, including for direct marketing.
Ask us to transfer your data to you or another organisation.
Withdraw your consent at any time, where we rely on consent.

To use any of these rights, please email info@purelonavi.com. We may need to confirm your identity before we respond. We will reply within one month.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO), the UK data protection regulator:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk

We would appreciate the chance to resolve your concern first, so please contact us before going to the ICO.

8. HOW WE PROTECT YOUR DATA

We use appropriate technical and organisational measures to keep your personal data safe, including secure payment processing and restricted access to customer information. While we work hard to protect your data, no online system can be guaranteed to be completely secure.

9. HOW LONG WE KEEP YOUR DATA

We keep your personal data only for as long as we need it for the purposes described in this policy. Order and transaction records are kept for six years after the end of the financial year they relate to, as required by UK tax and accounting rules. Marketing data is kept until you unsubscribe.

10. INTERNATIONAL TRANSFERS

Some of our service providers may process data outside the United Kingdom. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the International Data Transfer Agreement approved by the ICO.

11. THIRD PARTY WEBSITES

Our website may link to other websites. We are not responsible for the privacy practices of those websites, so please read their privacy policies before sharing your data with them.

12. CHILDREN

Our website is not intended for children. We do not knowingly collect personal data from anyone under the age of 13. If we discover that we have collected data from a child under 13 without parental consent, we will delete it as quickly as possible.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be published on this page.

14. CONTACT US

If you have any questions about this Privacy Policy or how we use your data, please contact us:

TRENDZZ LTD, trading as PURELONAVI
Attn: Data Protection
Office 338, 85 Dunstall Hill
Wolverhampton, WV6 0SR
United Kingdom

Email: info@purelonavi.com
Phone: +44 7529 742845